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Give instant flair to your Facebook posts

Every business knows that it has to do Facebook. But when time, staffing, and creative juices are tight, how do you make those posts count? Here are five quick ways to take them from mediocre to memorable. 1. Only post a photo that's worth looking at.A picture really...

Does your business tell a snappy story?

We've all been there. You're at a networking event and someone asks you what you "do". Wanting to be informative, you deliver a few lines about your product or service, perhaps some stats around your client base, by which time your listener - while polite - is most...

Why a newsletter is your best friend

When it comes to sales impact, a printed newsletter is surely unlikely to cut through the bells and whistles of the internet and social media these days, right? Wrong! Axis's marketing guru Alice Williams says that company newsletters remain a powerful,...

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