Pete Williams

The Chief

“Pete has always been an innovator…finding new ways to exceed his clients’ expectations.”

Sydney boy, Pete began his working life in real estate in Sydney, including taking on a Raine & Horne franchise in Paddington, in the city’s affluent Eastern Suburbs, at the age of just 23. He then moved into food and produce, holding a major contract for Ingham’s Chicken and opening a number of quality poultry retail outlets in Sydney’s west.

A sea change brought Pete and his young family to Coffs Harbour in 1989. Pete joined print firm Kalamazoo where he specialised in the sales of manual accounting systems. Before long he was named among its top ten sales performers nationally three years in a row, as well as number one in Australia. Covering a large territory in the northeast of the state, he built amazing relationships during his eight years at the firm. This was to become the bedrock of his launch of Axis Print Solutions in 1996.

Pete quickly shaped Axis into a supplier of high quality print marketing material and, responding to customers’ evolving needs, grew the business into graphic design, mailing and visual impact, servicing an impressive portfolio of national clients. Pete has always been an innovator and is constantly finding new ways to exceed his clients’ expectations.

When he isn’t at work Pete loves to hang out with his chickens, producing some of the best eggs around!

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