How you can build an

Instagram Community

in 2023!

Cultivating a strong and engaged community is part of any social media strategy, helping you attract new customers and form a personal bond with your audience!

1 - Instagram Stories:
Instagram Stories: Stories are a great tool to use when connecting with your current followers. They’re the perfect channel for conversational content, with interactive polls and emoji sliders to get your audience engaged. Humanise your brand by showing yourself, the team and inside your venue to connect in a REAL way.

TIP: You can also experiment with the 'Close Friends' lists to serve exclusive content to hyper-engaged followers.

2 - COMMENTS:

To create more engagement… you MUST ENGAGE too! When building your online community, commenting, liking, sharing and being SOCIAL is essential! Take time to reply to comments and encourage conversations on your posts. CTA’s (call-to-action) are perfect for this!

3 - INSTAGRAM LIVE:

We know how daunting it can be to go LIVE in front of a room full of ONLINE people, but we promise live

broadcasts are a great direct and unedited way of connecting with your audience on a more personal level!

TIP: You can now schedule Instagram Lives, which is great for building hype and boosting view counts.

4 - GUID ES:

Did you even know there is an Instagram Guides feature? It's a fantastic tool for community building to provide value to your viewers! There are endless handy uses for them but the most popular being travel guides, product picks, curated educational posts and more!

TIP: We love using these on our socials for our 'Meet The Team' series, our 7-Day Social Media Challenge AND more!

5 - DIRECT MESSAGING:

As they say, "it goes down in the DMs." It’s

time to jump into your own and your followers' DMs to get to

know your audience and create brand advocates!

If you want an extra helping hand with building a community online make sure you HIT US UP via email social@axisiq.com.au or call 02 6652 6652.