Welcome to The Spin Magazine, Axis IQ’s newsletter which we’ve created with
our Club industry clients in mind.

We are in contact with Clubs on a daily basis and are fortunate enough to have just about seen it all!

We hear from our Club managers and marketing managers that they feel bombarded with conflicting messages when it comes to marketing – pushes to take on the latest trend and pressure to ditch others. We see it every day ourselves and it is easy to fall into the trap of worrying if what your are doing is the best thing for the business.

By creating this newsletter we aim to shed light on some of those conflicting thoughts and opinions out there in the world of marketing. We hope that reading it will help you to gain some clarity about what it is you want to achieve and how you can achieve it.

Along the way, we hope to inspire as well as inform. There are plenty of great ideas out there so through our regular sections such as Client Spotlight and Product News we want you to get excited at the possibility of what could be a roaring success at your venue.

Happy reading!