DIGITAL case study

Julie-Anna Inn, Bendigo

How a strategic and multi-faceted Marketing approach DOUBLED business and increased engagement 900% for this Bendigo motel and restaurant!

THE BRIEF

We were approached by The Julie-Anna, a four star motel, conference centre and restaurant located in Bendigo.

When we met with them in December 2023, they had low occupancy rates (despite being a very highly rated venue by past guests), lack of brand  awareness, an unpatronised restaurant and few events enquiries for their well equipped function spaces. They also had an outdated, clunky website and an inconsistent presence on social media without any strategy.

They understood the power of digital marketing but didn’t have the skill base or resources internally to drive a campaign. They contacted us for help.

OUR MARKETING RECIPE

We developed a multi faceted approach and with a new marketing strategy we rolled out a few key items including:

• New website design and build
• Management of their new social media strategy across Instagram and Facebook which includes optimisation of profiles, SEO, consistent content posting schedule, weekly stories and engagement strategy, as well as an important paid ad strategy to target accommodation bookings

THE RESULTS TRULY SPEAK FOR THEMSELVES!

A true success story that shows the POWER of a personalised social media strategy and the consistent work that's needed to achieve the results and goals you want most in your business! Amazing results come with the experience and expertise our team has to develop and roll out a tailored strategy for our clients.

And for the Results...

Just three months in check out these amazing results, recorded on socials and in the venue:

INSTAGRAM

Profile visits UP 971%
Followers UP 117%
Reach UP 104%

FACEBOOK

Visits UP 766%
Followers UP 631%

MONTHLY ACCOMMODATION

Accommodation bookings have had a STAGGERING INCREASE.
In July 2023 the motel was only booked at 45% capacity, compared to ALMOST 90% capacity in July 2024.

"We were at 45% capacity this time last year and now we are at 90%. This is the BEST winter season we've had!"

Do you have ACCOMMODATION affiliated with your Club? Would you like results like these?
Let us help you achieve your business goals and take your online presence to the NEXT LEVEL!
Get in touch today hello@axisiq.com.au or call (02) 6652 6652