What's missing from your your marketing mix?

(Re)-enter the Club Mag!

The Club Magazine or Newsletter has been a staple in many venues for many years. However, the onset of Covid-19 a few years ago led to cancellation of activities and cuts in marketing budgets, making the printed magazine seem less essential. But its value is being realised once again!

There has been a recent resurgence in venues restarting their printed publications, driven by member demand and the realisation that this powerful communication tool is missing from their marketing mix.

Here’s why our clients love the Club Magazine as a marketing tool so much:

Content-driven: Creating and sharing valuable content is crucial for building brand awareness, establishing thought leadership, and driving conversions, especially in a digital-first world where consumers seek authentic and informative content. Your magazine can be exactly that!

Planning tool: A regular magazine routine improves internal communication and planning across all departments, ensuring they are ready to be included in the publication well in advance.

Longevity: Quality, printed publications last longer than digital ones. Unlike marketing emails that may go unopened in your inbox, a quality magazine has a higher chance of being read and taken home for reference at a later time.

Income generation: Once you are known for a regular publication (and especially if you distribute the magazine outside of just the venue), you can expect enquiries from local businesses looking to advertise.

Want to start your own Club magazine, or need a hand making your existing magazine more professional and appealing?

Contact our team today 02 6652 6652 or hello@axisiq.com.au.

Distributing your newsletter? Unaddressed Mail (UM) is still only .24c per item to send. Consider a targeted UM for your next campaign. Get in touch today to learn more!