Instagram’s un-REEL feature!

Instagram's un-REEL feature

taking over

THE ONLINE WORLD!

Instagram officially launched their NEW reels feature in 2020 just after covid lock downs were a thing and the popular app, TIK TOK took off!

In order to compete with the TIK TOK phenomenon, Instagram created 'reels'. Since releasing this feature, static in feed posts (images etc) have taken a big backseat online and video content is being prioritised over all other content.


Instagram is pushing reels in a big way, therefore changing the landscape once again for online marketing and business success. Small accounts are going VIRAL from these fun, quick and simple videos, taking accounts from a few thousand followers to 10k-100k and beyond!


So, how do we leverage this trend to help our businesses grow and welcome more leads in the process?

here are our top tips

FOR reels in 2022:


1. JUST start creating! These days, people aren’t too fussed with the pretty videos and perfectly curated clips… viewers want to see YOU and real/raw videos that are relatable to everyday life!


2. Jump on a trending audio/industry trend. This can be one of the best ways to get your reel out there. We have noticed if you jump on a trending audio early, you can ride the wave on the way up, maybe even go viral!


3. Sometimes short and sweet is best! Make your clips shorter and time the clips to the beat of a cool audio = a recipe for success.


4. Start your reel with something eye-catching! There is no better way to grab the attention of someone on their late night IG scroll, than by starting your reel with an eye-catching element… This could be a colourful shirt, cool camera angle, moving an object, or a fast transition into the next clip.


5. Get in the video! People LOVE to see people and social media is all about being social and connecting with others… Make sure you show yourself, team and staff for a personal touch.

Now that you know how to make groovy reels, are you stuck for ideas?...

our 5 FAVE reel ideas:


1. Meet the team.


2. Behind the scenes.


3. Dining specials of the week.


4. Cocktail tutorial.


5. What a function/wedding looks like within your venue.

Need a hand mastering your socials?

Get in touch today... social@axisiq.com.au or call 02 6652 6652

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