Is AI a 'smart' marketing tool?

The “buzz” around AI in the marketing world has been reaching high levels globally! While tools such as ChatGPT are handy to use for content creation, there are some potential pitfalls to watch out for, especially when it comes to your brand.

First off, unedited AI-generated posts lack that human touch and authenticity that your audience loves. People like to engage with real folks, and it's the personal connection that fosters a sense of community and trust. 

When you overdo AI content, it can make your brand seem less relatable. For example, the overuse of emojis can affect the reader experience to the point the message is actually lost in little icons of expressions, party hats, and occasionally unrecognisable symbols!

Plus, there's the risk of the AI going off-brand, or worse, posting something inappropriate. This has the potential to lead to a PR nightmare and damage your brand image. So, it's vital to strike a balance to maintain your brand's authenticity and consistency.

Social platforms now have AI detection technology integrated which means that AI-generated content has the potential to be flagged and the algorithm will punish your posts with poor delivery! 

In a nutshell, AI-generated content can be a handy tool, but it shouldn't replace the human side of your social media strategy. 



It's all about finding that sweet spot where technology makes your life easier, but doesn't compromise your brand's personal touch and authenticity.