Sponsorships are a cost-efficient form of marketing, help shape consumer attitudes, build brand awareness, drive sales, increase reach, generate (free) media exposure, differentiates you from your competition, and enhances key community and business relationships. 

Here's a few things you can do to maximise exposure of your sponsorship:

• Provide partners visual impact products and insist on its use at all events/games - marquees, flags, banners not only look impressive but are functional too. 

• Create simple co-hosted events - low-cost options! Think special
  themed trivia sessions that can double as fundraisers (but helps get a whole new crowd in the venue). Something you already do that can
  be rebadged into a special event.

• Discuss tagging each other in your socials - share the love both ways. 

• Track sponsor spend - create a tag in your membership system so
  you can run a report on how the group/team are supporting the
  venue in real terms when they swipe their cards.

• Branded merch - go beyond the jersey the team wears and co-brand
  some tees, badges, bags etc for greater exposure of your partnership
  and get that message all over your town.

• Get involved - do more than just handing over some banners to those you sponsor. Sit down and be honest about your objectives from the agreement and see if each party has ideas on how they can best support these goals. You might be surprised!
  

Need a hand getting your Sponsorship Essentials sorted?
Get in touch hello@axisiq.com.au