TIP 1 - Plan and communicate...
Start promoting your events NOW and get people excited to start planning their calendar before they arrange to go elsewhere.

Consider a simple yet effective calendar of events brochure distributed to locals and to key visitor points, add events to social media and your website, consider outdoor signs/banners and distribute to your database (our team can help you with all of it!)

TIP 2 - Be clear...

Are you extending trading hours? Is the courtesy bus running? Are bookings essential?
Make it easy for people to choose your venue to visit with all the info they need before they venture out.

TIP 3 - Actually be COVID Safe...
The nature of how we gather at Christmas makes this a risky period for public safety. Refresh your team and visitors on safety measures and ensure everyone is compliant. Venues that are doing the right thing are far more appealing than ones that appear to be lax with our safety over this period.

TIP 4 - Special offers...
Customers are likely to be price sensitive this year. Dangle a carrot to get them in - consider multi buys and value adds over discounts.

TIP 5 - Spread some cheer...
Do something special to show thanks to your staff. Surprise members with a gift - branded ham bags and calendars are great marketing tools but double as useful gifts.