Camden Golf Club
Exposing a local venue to a new customer base!
We love to help our clients grow their business through our range of services.
We’ve had the absolute pleasure of working with Camden Golf Club recently to deliver a strategic marketing project to expose their business to their local market and to drive people through their door! Here’s a summary of what we did and the results…
The situation
A golf club located in the centre of a residential area with a strong golfing membership (thanks Covid!) and capacity to grow social membership further.
The Club was set to complete some renovations that included changes to their dining area with increased seating, new kids playground, new sports bar and gaming lounge.
Locals (particularly families that the Club wanted to target), weren’t as familiar with the Club as they should have been, and this presented a large opportunity!
The plan
With upgraded facilities and prior strategic research to refer to, we worked together to define the Club's target market and planned a launch to market that included a series of elements including:
- Targeted google campaign
- Design, print and distribution of a 4 panel A4 newsletter delivered via unaddressed mail to local homes
- Social media ads delivered to targeted audiences in the local area
- In conjunction with this, the Club recorded new radio adverts on their local station and took out features in local publications to support the marketing campaign.
If you’ve got a project coming up or you’d simply like to look at growing your
business give us a call to discuss how we can assist you with your marketing campaign!
Call 02 6652 6652 or email alice@axisiq.com.au
