Have you ever wondered how your competitors crush their social media? 

Four words. A KILLER social strategy! These days the market is so saturated that businesses find it hard to break through to their customers. A social media strategy, equips businesses with a method of reaching their targeted audience easily by standing out from the crowd. 

There is so much we can discuss about social strategy in business, so we will have to dive in deeper on another blog but for now, here are our five tips to a KILLER social strategy.

5 tips for a KILLER social strategy:

1. Set some goals

The first step to success is to visualise what your goals are and how they can be achieved. Check out our blog post on how you can create a vision board for yourself and your business here. 

We recommend setting some SMART goals to keep the process realistic and achievable. 

SMART goals:

• Specific
• Measurable
• Achievable
• Relevant 
• Timely

2. Choose your social networks

It’s important to choose your social media networks wisely for your business. We recommend starting with a max of 2-3 social media channels to establish a presence on! Quality over quantity in this case, so you don’t overwhelm yourself. Pick 2-3 networks that suit your target market really well. Eg. you won’t find an elderly customer on Snapchat necessarily. 

When you have the perfect platform to communicate with your audience, it will help you build a network of brand loyal customers for your business, that suits your ideal customer avatar to a tee. 

Some great platforms include: 

• Facebook
• Instagram
• YouTube
• Twitter
• LinkedIn
• Pinterest
• Snapchat
• Tik Tok

3. Define your brand’s voice

Your brand voice is like your company’s personality (Later 2021). Look at your mission statement and values that you began with when first starting your business. This helps you to set a tone of how you engage on socials and what your viewers can expect from you! 

Axis IQ Tip: Talk to your customers about your product/service, like you would to a friend. 

4. Plan your content

Planning your content prior to posting is one of the BEST ways to stay organised and ahead of the game! 

The aim is to create content that your audience will be interested in and then when you have their attention, you can then funnel them through the journey of purchasing from your business. 

Once you have thought about what content you want to post on your socials, it’s now time to schedule it in. 

Some great scheduling programs include: 

• Creator Studio (Facebook program) 
• Later
• Planoly
• Hootsuite

5. Track and measure your social goals 

Now that we have the first four steps nailed, we can move on to tracking and measuring your social goals with the data that is collected from social networks. 

We recommend checking your analytics and insights weekly on each platform you use. This will help you to establish what is working best/performing well and what areas you can improve on. 

A great social media strategy can help to: 

• Stay current 
• Reach your target demographic
• Encourage higher engagement with your service or product
• Obtain measurable data to improve your marketing
• Increase your website traffic 
• Can boost organic visibility 
• Keep an eye on your competition

Axis IQ Tip: If social media management becomes too overwhelming or you just don’t know where to begin, don’t hesitate to contact alice@axisiq.com.au or Skye on admin@axisiq.com.au, for stress free social media management!

Have you got a social media strategy for your business?

Let us know in the comments!

The Axis IQ team :)