Website case study

Maclean Bowling Club

At Axis IQ, we are always happy to accept a challenge… and we got one! Not only did we refresh the Maclean Bowling Club website, a site that we designed and built in the past, but we were also tasked with adding TWO mini sites!

Check out how we tackled this BIG project…

THE BRIEF

The Club’s original website wasn’t lacking the usual suspects of website faux pas that we so often see, however it did need a modern overhaul. Just like anything that gets old and outdated, it needed a refresh - something that we’ve done many times over. However, this time there were a couple of extra requirements that came with the deal… amalgamating the Club’s accommodation options Club Maclean Motel and Maclean Stays (TWO already existing standalone websites) into the main Maclean Bowling Club website. A BIG challenge, but one we accepted with confidence. 

THE SOLUTION

We tackled this project in two phases.

Phase 1: The Refresh

We needed to breathe some life back into the website with the use of more white space. The original site was looking a bit drab in its use of colour, so a fresh colour palette was chosen, focusing on the blues in the Club logo. Alongside this, a new font pairing was chosen with a semi-serif, script-like font to add a welcoming, warm and fun vibe; and the sitemap was tweaked slightly to eliminate repeated content and create more clarity when navigating the site. 

Phase 2: The Amalgamation

This was by far the most challenging part of this project. To add two external websites to an already existing and rather large website, was something that we had to think about. We settled on the creation of two mini sites that would sit under a new section of the Maclean Bowling Club site – this was by far the most effective solution. This entailed:

• hiding the main website’s global header, main menu and footer,
• creating custom headers, main menus and footers for each mini site, 
• adding floating buttons to take the user back to each site’s custom main menus; and
• adding Call-To-Action (CTA) buttons to go back to the Bowling Club so the user will be able to always access the main parent website.

In addition to this, dynamic pages were used to connect to collection data (a spreadsheet-type setup) to create the different accommodation types, which is a much more robust option, avoiding the duplication of similar pages, which would’ve made for a sluggish user experience. 

THE RESULT

A website that we are proud to say we successfully made look better, navigate more easily and function to its fullest potential. By having all websites under the same Bowling Club umbrella, the Club not only saved on hosting, but they made it easier for Members and guests to access and book their accommodation… not to mention they also created a cohesive branding experience all round!

We LOVE hosting our clients’ websites in the cloud for that added peace of mind, security and optimal performance!

If your website needs a shake-up, (or you don’t have one and you need one!) reach out to our team today. We have a range of options including pay-as-you-go packages.

Call 02 6652 6652.