2021 is a new time for business. With so many people now online and growing, why not try some new marketing methods to grow your business and increase customer traffic! 

In this blog we’re honing in on B2C marketing methods. So, what is B2C marketing?

We can define B2C (Business-to-Consumer) marketing as any marketing activity that occurs between a brand/business and a consumer, who plans to use the product for personal use (Kajabi 2021). 

Many businesses use the B2C method when marketing their business as it helps to communicate more effectively and persuasively in order to gain loyal consumers! It is the direct line to your consumer base, so therefore it is important that you get this marketing area right! 

Here are our top 5 marketing methods, to help you nail B2C marketing in your business. 

5 new digital marketing methods to try in your business:

1. Facebook/Instagram Ads

Facebook/Instagram ads are a great way to target your ideal audience in both a niche or general way, as they can help to:

• Increase visibility 
• Increase customer traffic
• Generate leads
• Improve sales 
• Generate fan loyalty

Social media ads are a great avenue for any business to try out because they are cheap to test but they also perform well when you want to raise brand awareness, grow your audience and promote events, products or services to a particular audience segment. Be sure to use the targeting tool in Facebook Ads Manager to ensure your ads are reaching the people most likely to be interested in your business based on demographic aspects (age, location, education and employment status) or even based on people’s interests and associations.

2. Google Ad Words & Display Campaigns

Google ad words are ads that feature your listing on a search engine result page whilst display campaigns use visuals combined with texts on the google network to show your ads to prospective customers. 

Your ad is placed based on target keywords, instead of targeting a specific audience interest (like Facebook and Instagram). Some of their benefits include:

• Increases brand awareness 
• It works faster than SEO
• Reach a larger volume of customers
• Reconnect with visitors of your website 
• Allows you to get the edge on your competition 
• Google Ads are super measurable and scalable

They are a great method to get the results quickly and accurately and can help you be exposed to customers who are seeking out services or goods that you offer.

3. Email marketing

Email marketing might feel a bit old school but is still very effective!

“99% of consumers check their email every day and it is by far the preferred way to receive updates from brands” (Hubspot 2020).

Some benefits of email marketing include:

• Direct communication with your audience 
• Increased lead generation
• Increased brand loyal customers 
• Increased sales
• Cost effective
• Addresses people ‘already’ interested in your brand
• Environmentally friendly 

But please, don’t spam your customer list. Improve your performance and conversion  with email marketing by balancing your frequency of sends with providing valuable content and special perks to these customers e.g. early bird access to a sale or a sneak peek at a new range before the general public. 

4. SMS

SMS marketing is a great tool for businesses to utilize when looking to reach new customers on a awareness and promotional basis! It is a text message that is sent to customers to let them know about sales, events and new products/services etc. 

Some of the benefits include:

• Increased sales and engagement
• Cost effective
• Reach wide demographic
• Compliments other marketing avenues well
• Fast delivery

5. Facebook/Instagram LIVE

Doing a Facebook or Instagram LIVE on your business account can be very beneficial when you are hosting a launch, event, or have certain announcements to make to your audience. It’s also a great way of giving your business a face to make the user experience more personal and authentic. 

Facebook and Instagram LIVE benefits include:

• Increased Brand awareness 
• More brand engagement 
• Cost effective communication 
• It stays on your profile for your audience to view later
• Quick and easy
• Authentic and personal!

If you need help when marketing your business correctly, don’t hesitate to contact our team or reach out to Alice on alice@axisiq.com.au to see how we can help your business grow! 

What new digital marketing method has worked for you recently?

Let us know what it was, in the comments!

The Axis IQ team :)