Officially, it’s the number of interactions people have with the content on your social profile. Unofficially, it’s how much love and interaction you receive from your tribe of followers online! The higher your engagement the better your content and business will do within your market! 

Here are our top tips to boost your social media engagement...

1. Create good quality content- use imagery and video content that is clear and matches your profile theme.
2. Post more videos- viewers retain 95% of your content when they watch it in a video, compared to plain text. Try posting a video of your team, venue, restaurant/bar on your profile. Even just a 10-15 second video can boost your engagement!
3. Call to Action (CTA)- ask questions, drive traffic to your website and encourage followers to tag their friends in the comments… These CTA’s can be easily added to your post captions to boost viewer engagement and interaction.
4. Use the newest features on social platforms - there is always a new feature coming out on social media like reels, IGTV, stories and different filters/GIFS. Even using a poll or question box on your next post can entice your followers to engage with your brand!
5. Keep an eye on your stats - Facebook, Instagram and other social platforms all have analytics that you can check to see how your posts are performing. Check these analytics weekly or monthly to evaluate your engagement rates and how you can improve/ grow your social platforms through your daily posts!